Hunger Games Launches O...

Lionsgate has ramped up its ambitious viral campaign for the upcoming film The Hunger Games , launching an official trailer and an inspired addition to the movie’s Facebook campaign Monday. The two-and-a-half-minute trailer premiered on Good Morning America Monday, following a...

Tumblr Numbers: The Rap...

The Social Media Infographics Series is supported by Vocus ‘ Social Media Strategy Tool , a free, six-step online tool that lets you build a custom social media framework tailored to your organization’s goals. In four short years, Tumblr has grown from relative obscurity to...

The Challenge of Creati...

John Fontana is the identity evangelist for Ping Identity and editor of the PingTalk Blog . Prior to joining Ping, he spent 11 years as a senior editor at Network World. Google , Facebook , Yahoo and others all want to be your identity platform on the web. But while it’s certainly...
Can Content Producers Be Disruptors Or Is Content Only Meant To Be Disrupted?

Can Content Producers B...

Editor’s note:  Contributor  Ashkan Karbasfrooshan  is the founder and CEO of  WatchMojo .  Follow him @ashkan . Why is content such a dirty word in venture capital?  We have seen a few generations of technology entrepreneurs and investors, but there have been far fewer...

Coca-Cola Launches Its ...

Millions of Coca-Cola cups circulating this month will sport QR codes for a program that supports the brand’s holiday mascot, the polar bear. The brand is partnering with the World Wildlife Federation for the initiative, which aims to help conserve the polar bear’s Arctic...

10 Essential Tips for P...

‘Tis the season to plan your 2012 event strategy. Here are 10 quick tips to help make event marketing work for your brand, strategy and your bottom line. 1. Don’t Reinvent (Or Compete with) the Wheel If a non-competitive brand plans to host an event, consider partnering with that...

JC Penney QR Codes Let ...

Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks . QR codes have mostly been used to direct consumers to websites, but a holiday promotion from J.C. Penney takes a different approach. As the video above details, J.C. Penney shoppers will...

4 Key Considerations Wh...

Read more from the original source:  4 Key Considerations When Choosing Web...

6 Tips for Holiday Soci...

The Commerce With a Conscience Series is supported by Fedex . FedEx does more than shipping. They offer solutions like transporting heart valves to those in need and helping entrepreneurs bring their ideas to life. See how . The holidays are just around the corner, and for many...

Part of New York Turned...

Yes, this is advertising. But, damnit, if you’re going to advertise to me, at least make it giant and sensational like this 6-story Windows Phone monstrosity in Manhattan’s Herald Square. More » The rest is here: Part of New York Turned into Giant Windows Phone...

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