Movie Trailers Released...

Fox Searchlight is shunning traditional promotional opportunities like releasing teasers and trailers for its upcoming film Martha Marcy May Marlene . Instead, the studio is rolling out an elaborate QR code campaign for the movie, which hits theaters on October 21. The studio put QR...
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Rachael Yamagata’s Ne...

It’s not just fashion photographers that are embracing camera apps for the iPhone — musicians are too. When it came time for singer-songwriter Rachael Yamagata to create the album cover for her upcoming release, Chesapeake , the musician didn’t look for an expensive...
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Publisher Aims to Revol...

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark . If you would like to have your startup considered for inclusion, please see the details here . Name: Read the original here:  Publisher Aims to Revolutionize How-To Genre...
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StubHub Launches Mobile...

Attending a Giants game? Skip printing tickets at home and use a StubHub mobile ticket for admittance instead. The new service from eBay-owned ticket marketplace StubHub will update its mobile applications for iPhone and Android with support for mobile ticketing Thursday. Major League...
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After Steve Jobs: Why A...

Even for a man who likes his product launches planned in minute detail, Steve Jobs’ exit from the role he has inhabited for the last 14 years was meticulously well-executed. Jobs’ resignation letter hit the wires several hours after the New York Stock Exchange had closed for...
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New Facebook Tool Lets ...

ReverbNation is launching a marketing tool this Wednesday called PROMOTE IT, a suite of end-to-end tools for bands to share their wares on Facebook. Bands or labels can create campaigns to promote specific songs or albums on Facebook . PROMOTE IT will then help target fans, spur...
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Facebook’s Privacy Ov...

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on four particular stories of interest today. Facebook Announces Major Privacy & Tagging Changes Facebook is...
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On Twitter, HP TouchPad...

Twitter conversation surrounding HP’s ill-fated TouchPad has increased from just 2,000 tweets a day one week ago to more than 50,000 tweets as of August 22. Social analytics firm Simply Measured created a chart outlining the rise in Twitter conversation surrounding the TouchPad and...
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Facebook’s Big Privac...

Facebook unveiled a massive wave of privacy changes on Tuesday. It’s one of the biggest privacy overhauls in the company’s history, one that includes more than a dozen changes to profiles, status updates, locations and tags. In fact, there are so many changes that it’s...
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OK Go Takes on the Mupp...

Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks . The band OK Go has released a new video for its version of the theme song for The Muppet Show . The video features the band alongside Kermit the Frog, Rolf the Dog and more. The song is from...
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