It’s official. Sony has launched the new PSPgo, the latest version of its PlayStation Portable video-game system. The new PSPgo aims to give the Nintendo DS and Apple’s iPod touch a run for their portable gaming money. Available in piano black and ceramic white and selling for $249, the PSPgo offers a sleek, pocket-sized design with a sliding screen. But industry watchers are more excited about one of the PSPgo’s key differentiators: Full-length, portable games will be available in an all-digital format. “When we launched the PSP-1000 in 2005, it was clear that there was a huge demand for not only a great portable gaming system, but a complete portable entertainment device,” said John Koller, director of Sony’s Hardware Marketing group. “Since then, the PSP has sold more than 15 million units in North America and 53 million units worldwide.” More Content With the PSPgo, Sony has focused on making a device more suited to the mobile lifestyle.

The company is also offering new content from the PlayStation Network, including the much-anticipated Gran Turismo and MotorStorm Arctic Edge. Koller said virtually all future PSP titles will be available on the PlayStation Store to download anytime, anywhere via Wi-Fi, on a PC, or through a PlayStation 3. Koller also pointed to new and exclusive games and videos on the PlayStation Store, including PixelJunk Monsters Deluxe, Fat Princess: Fistful of Cake, and LocoRoco 2: Midnight Carnival. Sony is also making available what it calls bite-sized minis for quick game play on the go, such as Tetris and Fieldrunners. In all, Sony is offering more than 150 titles previously released, such as God of War: Chains of Olympus, Madden NFL 10, Soulcaliber Broken Destiny, and Tiger Woods PGA Tour 10, along with more than 60 original PlayStation classics and more than 2,300 movies and 13,000 TV shows…

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Sony’s PSPgo Takes on Apple and Nintendo Portables