Sony is taking the opposite route of its big rivals Amazon and Barnes & Noble with its own branded E-Reader electronic-ink based digital book reading devices. Unlike Amazon, which has introduced lower prices for the latest Kindle , and Barnes & Noble, which has engaged in a price war with its nook to remain competitive against the Kindle, Sony is taking quite the opposite approach. Rather than reducing prices, Sony is adding more features to its Sony E-Reader to justify a price hike of about $20 over the previous generation E-Readers. Permalink: Sony Justifies Higher Price E-Readers With More Features from Ubergizmo | Hot: iPhone 4 Review , Droid X Review , BlackBerry Torch Review
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Sony Justifies Higher Price E-Readers With More Features