Nintendo Pumps Out New Hardware and Games at E3

Nintendo made sure it had everyone’s attention at the Electronic Entertainment Expo on Tuesday. Vice President Cammie Dunaway, President Reggie Fils-Aime, and CEO Satoru Iwata fired off a slew of hardware and game announcements. The executives’ theme was Something for Everyone from Nintendo. One of the top hardware announcements at E3 came from Iwata, who announced a new Wii Vitality sensor, which looks like a hospital pulse detector. Iwata said the device does more than just determine a pulse; it also senses how nervous you are. He didn’t demo the device or provide much information on how it will be used. Dunaway announced the Wii Fit Plus, an updated version of Wii Fit but with six more strength and yoga exercises and new balance games, including skateboarding, juggling and Kung Fu. One major feature is that users can customize workout routines and choose between 20-, 30- or 40-minute workouts. Users can also choose from specific routines geared toward specific goals

or body target areas. “Think of it like Brain Age for your backside,” Dunaway quipped. A second 3-D Mario Game was also announced for Wii. In Super Mario Galaxy 2, Mario rides Yoshi to various worlds, facing different challenges. The game is expected sometime next year. Global Gaming Nintendo’s research department has been researching to find out what’s happening with global gaming, how it has greatly expanded, and what to do to help the expansion continue. The researchers divided people into three groups — active players, those who never play, and those who might someday play. The company is focusing on the someday crowd. “Obviously if the population of gamers is to grow further, it must come from the group of maybes,” Iwata said. “The ability to appeal to new players may decide the fate of entirely new platforms.” In Japan, the U.S. and Europe,…

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Nintendo Pumps Out New Hardware and Games at E3



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