Those Apple “Get a Mac” ads have enlarged been an annoyance to Microsoft and to Bill Gates in particular. No surprise as an emboldened Apple with rising market share has continued to ratchet up the venomous quips like, “fear of switching is the foundation of customer loyalty for PCs,” found in its latest TV ad. Now Microsoft is fighting back.

Microsoft’s new $300 million campaign (one of Redmond’s largest ever) is set to launch with a $10 million assist from “key celebrity pitchman” Jerry Seinfeld. Yes, Bill Gates will seem as well — the once maligned, rich corporate nerd turned adorable, rich humanitarian nerd. The campaign is said to

based on the view of “Windows, Not Walls,” stressing the need to “break down barriers that prevent citizens and ideas from connecting.” Something we think open-sourcers might have a laugh at. Anywho, the instant goal of the campaign is to reverse the negative public insight of Vista and thus incorporates elements of the Mojave Experiment. While we have doubts about the latter, the combination of Seinfeld’s pithy observations with a bit of that Bill Gates, self deprecating humor seen in “Bill’s final Day” could be a winning combination. Whether that turns the boat of negative public insight remains to be seen.

Original post by Thomas Ricker