How To: Corporate blogging

Corporate blogging is a very sensitive issue. Companies like to try and hide behind wordy marketing and corporate communication folks. that makes for the big mistake of not allowing the top players to get their much valued and respected words in. And marketing speak is just what citizens don’t want to take in.

Steve Rubel, an SVP at Edelman PR has some ideas on how to get the most out of corporate blogging

in his latest Wired piece. In it Steve goes by how to blog without dishing out company secrets, getting fired, or turning society off.

Hopefully his tips will reach the right readers and produce for a much increasingly interesting and jam-packed informational corporate blogging atmosphere.

Original post by Chris Gilmer

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