Google made a major move into the mobile advertising world on Monday with a new program — AdSense for Mobile. The search king is banking on mobile devices fitting increasingly popular. Even now, there are increasingly mobile devices worldwide than PCs and TVs combined.

AdSense for Mobile is Google’s self-proclaimed effort to develop new ways for users to find the knowledge they need anytime and anywhere, but the underpinning is advertising. The program contextually targets ads to mobile Web site subject matter. As its name suggests, the program aims to give AdSense publishing partners increasingly opportunities to earn revenue through the targeted placement of mobile text ads.

“With that program, advertisers can associate with the growing number of mobile publishers, ultimately providing users with an enhanced mobile experience that helps them find what they are looking for increasingly quickly and efficiently on the go,” Google said in a published statement.

Marketing in a Mobile World

AdSense

for Mobile is not just for any advertiser. The new program aims at AdSense partners who have created Web sites specifically for mobile browsers and who want to monetize their mobile subject matter via contextual advertising. That’s a smaller percentage of Web sites nowadays, but a number that promises to grow in the future.

Like Google’s other AdSense products, mobile text ads run on an auction model. The system automatically reviews the subject matter of publishers’ mobile Web sites and delivers text ads that are relevant to the Web sites’ audience and substance. Publishers earn money whenever mobile users go on the ads.

“Cell phones are the most personal of personal technology and carried by individuals everywhere, which makes them an nearly ideal medium for targeted ads,” said Avi Greengart, a mobile devices analyst at Current Analysis. “However, at the same instance, that could additionally lead to a backlash. You don’t…

Original post by Dave Hamilton