Filed under: OS Updates, Apple, Microsoft

Jerry Seinfeld, famous for developing a popular TV show “about nothing,” seems to be at it again. apart from that duration he’s part of a $300 million advertising campaign for Microsoft that plus seems to be about nothing. And while nothing might be kind of funny in 22 minute segments that are always about something at their core, the first Microsoft commercial starring Bill Gates and Jerry Seinfeld really does seem to be about nothing. In that pointless, mind-boggling, “what the hell are they trying to say?” kind of way.

It would probably be bearable whether the 90 moment commercial were at least funny. But really, it’s not. The point is apparently to introduce the

audience to the characters and the funny will come in later ads. Presumably so will info about Vista. But seriously. 90 seconds of nothing? The very first Mac vs. PC ad weighed in at around 30 seconds, was funny, and didn’t require much setup. whether that is the best Microsoft’s ad team has to offer, Apple doesn’t have much to concern about.

On the other hand, while Apple continues to gain popularity, Microsoft still dwarfs the company in terms of market share. So perhaps Microsoft doesn’t really need to follow the format set by others.

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Original post by Brad Linder