Bartz: Yahoo Shake-Up Needs Time, Not Microsoft

Yahoo Inc. Chief Executive Carol Bartz has a message for investors hoping for a quick fix at the slumping Internet company or for an online search partnership with Microsoft Corp. — don’t expect either to happen any time soon. The no-nonsense executive hired by Yahoo five months ago got her latest points across Wednesday during an appearance at an investor conference hosted in New York by Bank of America Corp.’s Merrill Lynch. Bartz has been trying to streamline Yahoo’s operations and improve its online advertising system since she came in January to replace co-founder Jerry Yang. While pointing to some progress, Bartz said it probably will take another year or two before Yahoo reaps the gains from her shake-up. “For everything you can do in three steps, it will take Yahoo 22 steps,” Bartz said. Yahoo has reshuffled management and laid off 700 employees, or about 5 percent of its work force, as part of Bartz’s efforts to reduce bureaucracy and

sharpen the company’s technology. As usual, Bartz was peppered with questions about the on-again, off-again talks that Yahoo has been holding with Microsoft since 2006. Although she didn’t rule out the possibility of turning over Yahoo’s search operations to Microsoft, Bartz left no doubt she believes the company will thrive without Microsoft. “Yahoo actually has a bright, bright future — possibly clearer and simpler — without the Microsoft connection,” Bartz said. When the topic continued to come up, Bartz finally said, “Forget about the Microsoft stuff, it’s honestly not that relevant.” But Bartz clearly has given serious thought to the ramifications of a Microsoft partnership. The rivals have explored various combinations, including Microsoft’s $47.5 billion bid last year to buy Yahoo in its entirety, as they try to gain ground on Google Inc. in the lucrative Internet search market. If Yahoo were to farm out Internet search…

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Bartz: Yahoo Shake-Up Needs Time, Not Microsoft



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